ECHO
Year
'25
Client
Pangolin Protection
Service
Campaign Design
ECHO is a speculative conservation campaign aimed at raising awareness for pangolins — the world’s most illegally trafficked mammal. Despite their unique armor-like scales and ecological role, pangolins are vanishing silently, with populations dropping over 80% in recent decades.
© ECHO
Challenge
This project transforms ecological data into poetic visual storytelling.
Solution
The campaign combines tactile print pieces with a distinct visual language: fluorescent green typography, blurred glyphs, and diagrammatic forms inspired by pangolin anatomy and disappearance. The material system includes a poster, envelope, advocacy card, and brand collateral.
Unplastic Campaign
Flatline Series