Unplastic Campaign
Year
'25
Client
Research
Service
Campaign Design
Unplastic is an environmental awareness campaign advocating for the reduction of single-use plastic in everyday life. The project explores how visual communication can influence public behavior and encourage more sustainable consumption habits.
© Unplastic Campaign
Concept
Through a series of campaign visuals, posters, and digital assets, the design system highlights the environmental impact of plastic waste while promoting simple alternatives to plastic usage. The visual language combines bold typography and striking imagery to create an immediate and memorable message.
The campaign is designed to function across both physical and digital platforms, extending from printed materials to social media and online engagement.
365 Journal
ECHO